Hanfu
Through The
Dynasties
Work
Discover / Define
着一袭华裳，承千载古韵汉服
“A Thousand Years of Elegant Attire”
Hanfu is not only a kind of clothing but also an oriental aesthetic! The beauty of Hanfu is elegant and graceful, which is a reflection of the pursuit of etiquette, modesty, modesty and dignity. It is admirable but not desecrated, giving people a sense of transcendental beauty. Moreover, the "precious beauty" of traditional oriental clothing is only found in China. Hanfu is imbued with the weight of history and is integrated with the ultimate oriental aesthetics.
Typeface Choice
Ma Shan Zheng Regular(马善政毛笔楷书):
Chinese and English Header and Decorative Fonts.
Ma Shan Zheng Regular is a Chinese brush-style typeface inspired by traditional calligraphy. It has clean strokes, a balanced structure, and an elegant flow. In the exhibition, it is paired with Hanfu to show shared values like craftsmanship, harmony, and beauty. Just as Hanfu shows artistry in clothing, this typeface shows artistry in brushwork, helping viewers connect with traditional Chinese culture.
STSong (华文宋体):
Chinese and English Body Fonts.
STSong is a modern Chinese typeface based on traditional Song-style fonts from the Song Dynasty. It has elegant, balanced strokes and a classic look. For a Hanfu exhibition, it works well because it reflects historical Chinese aesthetics and matches the timeless style of traditional clothing. It’s also easy to read, making it great for captions and descriptions while keeping a clear and authentic visual tone.
Identity / Deliver
Design Mission:
今人不见古时月，今月曾经照古人。
The Hanfu Exhibition showcases traditional Chinese clothing from the Qin and Han periods to the Ming Dynasty, highlighting how styles, materials, and aesthetics evolved over time. It includes key garments such as 深衣 (Shenyi), 曲裾袍 (Quju Pao), 交窬裙 (Jiaoyu Qun), 齐胸襦裙 (Qi Xiong Ruqun) and more. The exhibition aims to educate visitors about Hanfu history, preserve cultural heritage, inspire modern design, and encourage cultural understanding. Through interactive displays, workshops, and digital media, visitors can experience Hanfu up close and explore its lasting cultural meaning.
The space is designed as a long corridor guiding visitors through time. Hanfu garments are displayed on the left, while historical scrolls on the right provide context. A large interactive silk installation shaped like mountains allows visitors to explore interactive materials along the timeline. Red pillars divide sections of Hanfu evolution, with ancient paintings and information panels helping connect clothing, history, and art into one immersive experience.
Design Details
Hanfu Timeline 历史线
With long ink brush marks that is concave inward to the wall. Brush mark mask with the old ink painting of ancient life where people are wearing these hanfu. Interactive clothing pieces bonds with the old artworks of the people wearing the clothing.
Hanfu Stands 汉服
Red column pillar frames (7) to separate seven different Hanfu evolutions. The column pillar frames designed with Chinese transitional window pattern to represent transitional Chinese long corridor ceiling pattern on the ceiling corners. Behind the stand is an old painting of the person wearing it, showing records of it exists. The pillar design has a sign showing info of the clothing. Shown at the right of the clothing stand.
