Let's Run
Philadelphia!
Work
Discover / Define
Philadelphia is a city with a thriving running community, and its residents often bring unique styles and approaches to their running routines and marathon training. Philadelphia runners balance urban routes like Kelly Drive and the Schuylkill River Trail with scenic spots like Wissahickon Valley Park. Marathon training often involves group runs, track sessions, and personalized plans tailored to events like the Philadelphia Marathon and Broad Street Run. Philly’s unpredictable weather encourages practical gear choices and seasonal adaptability. The running community is strong, with local clubs, stores, and workshops providing support and camaraderie.
An infographic about Philadelphia runners and marathon training could visually summarize the key aspects of the city's running culture while appealing to local pride and engagement. A map design for Philly runners that can use icons of landmarks like the Schuylkill River Trail and Ben Franklin Bridge to highlight popular routes. Training essentials could with running icons, weather gear, and track layouts. The design of the map will have support systems like stores for running gears, water stops, and more. This can create an engaging and informative resource for the community.
Identity / Deliver
Philadelphia's running history dates back to the 1970s fitness boom, with the iconic Broad Street Run launching in 1980 as a cornerstone event. The city’s scenic trails, like Kelly Drive and Wissahickon Park, became go-to spots for runners. Over time, Philly’s running culture grew with the rise of local running clubs, community races, and the establishment of the Philadelphia Marathon in 1994. Investments in trail maintenance, urban planning, and events have improved accessibility, while running stores and groups like Philadelphia Runner foster a strong, supportive community.The original mobile app design for WeChat features a basic white and black theme with limited use of green on the platform. This design lacks a strong identity for WeChat, and navigation requires users to go through multiple buttons, making it less user friendly, especially when accessing popular pages within the app.
Visual Representation:
Let’s Run Philadelphia is an infographic poster designed for outdoor lovers and athletes to plan their daily runs in Philadelphia. It features a popular heatmap highlighting the city’s favorite running routes and spots, with colors inspired by a burning fire palette, with the lighter hues indicate the color of hot fire at the center to represent the most popular paths among the community. Bold, sturdy typography reflects the rugged, muddy vibe of outdoor trails, while a topographic map of background evokes a sense of adventure and connection to nature. The poster also includes pro tips and recommendations for both beginners and experienced runners, helping them discover, navigate, and enjoy the city’s best running routes.
Color Palette
The use of the orange branding color #F47820 in a running route infographic represents energy, movement, and motivation. Its high visibility creates that feel of inviting and encouraging, motivating runners to engage and explore the city of Philadelphia. The warm tone also suggests community and an active, welcoming running culture.
The color #FFF3D0 in an infographic map combinding with the orange conveys a sense of urgent for an adventure to explore the city. The color has creates a low intensity and calmness, making it ideal for readability. Its warm, neutral tone keeps the map easy on the eyes while allowing brighter or darker colors to stand out for areas with heavy informations.
The color #8E8E8E conveys neutrality and balance, allowing the whole map to be visible without overpowering other visual elements. It is the color of everyday, accessible path, aligning with the idea of routine urban running rather than competition. This muted gray also improves readability by letting highlights like landmarks, distances, or elevation stand out clearly.
The color Black or #000000 in a running route infographic creates strong contrast, making routes, paths, and labels highly legible against lighter backgrounds. Black also conveys clarity, structure, and neutrality, helping viewers focus on the direction/route they wanted to go without visual distraction. In the design it is consistency and reliability, guiding runners clearly through the city or trail network.
Temperature Colors
Dark Red: #8B0000
Red: #FF0000
Orange: #FFA500
Light Orange: #FFD580
White: #FFFFFF
Design in Detail
